{"title":"BEAUTY OF JOSEON","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Beauty of Joseon at MI in ME Switzerland. Founded on the philosophy of traditional Korean beauty, Beauty of Joseon blends time-honoured hanbang ingredients — including ginseng, rice, and propolis — with modern skincare formulations. The result is a range of elegant, effective products suitable for all skin types. Cult favourites include the Relief Sun Aqua-Fresh SPF50+ PA++++, Dynasty Cream, Glow Serum with Propolis and Niacinamide, and the Green Plum Refreshing Toner with AHA and BHA. Beauty of Joseon is one of the most loved K-Beauty brands worldwide and a staple in Korean skincare routines. All products are authentic and delivered across Switzerland in 1–3 business days from our Zurich-based store.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"radiance-cleansing-balm","title":"BEAUTY OF JOSEON Radiance Cleansing Balm","description":"\u003ch4 data-start=\"324\" data-end=\"389\"\u003eGentle Makeup \u0026amp; Sunscreen Removal + Radiance-Boosting Cleanse\u003c\/h4\u003e\n\u003cp data-start=\"422\" data-end=\"811\"\u003eBEAUTY OF JOSEON Radiance Cleansing Balm is a \u003cstrong data-start=\"468\" data-end=\"506\"\u003eluxurious melt-away cleansing balm\u003c\/strong\u003e formulated to dissolve stubborn makeup, sunscreen, and impurities while nourishing and prepping skin for your skincare routine. Enriched with Hanbang (traditional Korean herbal) extracts and brightening actives, it helps support a more radiant, smooth, and balanced complexion without stripping moisture.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"100ml","offer_id":55138152087937,"sku":null,"price":22.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/BEAUTY-OF-JOSEON-Radiance-Cleansing-Balm.jpg?v=1765731246"},{"product_id":"ginseng-cleansing-oil","title":"BEAUTY OF JOSEON Ginseng Cleansing Oil","description":"\u003ch4 data-start=\"316\" data-end=\"379\"\u003eDeep Makeup \u0026amp; Sunscreen Removal + Hydrating Barrier Support\u003c\/h4\u003e\n\u003cp data-start=\"412\" data-end=\"737\"\u003eBEAUTY OF JOSEON Ginseng Cleansing Oil is a \u003cstrong data-start=\"456\" data-end=\"482\"\u003enutritive oil cleanser\u003c\/strong\u003e designed to dissolve stubborn makeup, sunscreen, and daily pollutants while nourishing and supporting the skin’s moisture barrier. Infused with ginseng extract and botanical oils, it provides a \u003cstrong data-start=\"677\" data-end=\"706\"\u003edeep, comfortable cleanse\u003c\/strong\u003e without dryness or irritation.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"210ml","offer_id":55138149761409,"sku":null,"price":19.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/main_edfa2254-da65-4a9b-9ad4-3877d680d424.png?v=1761055474"},{"product_id":"green-plum-refreshing-cleanser","title":"BEAUTY OF JOSEON Green Plum Refreshing Cleanser","description":"\u003ch4 data-start=\"335\" data-end=\"414\"\u003eExfoliating \u0026amp; Clarifying Gel Cleanser with AHA + BHA for Clear, Smooth Skin\u003c\/h4\u003e\n\u003cp data-start=\"447\" data-end=\"808\"\u003eBEAUTY OF JOSEON Green Plum Refreshing Cleanser is a \u003cstrong data-start=\"500\" data-end=\"537\"\u003egentle yet effective gel cleanser\u003c\/strong\u003e formulated with \u003cstrong data-start=\"554\" data-end=\"617\"\u003egreen plum extract and a mix of AHA + BHA exfoliating acids\u003c\/strong\u003e to help remove impurities, dead skin cells, and excess sebum while supporting a smoother, clearer, more radiant complexion. Its refreshing, non-drying formula makes it perfect for daily use.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"100ml","offer_id":55138148647297,"sku":null,"price":14.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/Beauty-of-Joseon-product-_Recovered_f9819e79-6885-4950-80c8-8e1475010e1c.png?v=1761055140"},{"product_id":"relief-sun-rice-probiotics-spf50-pa","title":"BEAUTY OF JOSEON Relief Sun : Rice + Probiotics (SPF50+ PA++++)","description":"\u003ch4 data-start=\"114\" data-end=\"186\"\u003eDaily Broad-Spectrum Sunscreen with Calming Rice \u0026amp; Probiotic Support\u003c\/h4\u003e\n\u003cp data-start=\"219\" data-end=\"579\"\u003eBEAUTY OF JOSEON Relief Sun : Rice + Probiotics (SPF50+ PA++++) is a \u003cstrong data-start=\"288\" data-end=\"326\"\u003ehydrating, calming daily sunscreen\u003c\/strong\u003e formulated with rice extract and probiotics to protect against UVA\/UVB rays while soothing, strengthening the skin barrier, and delivering long-lasting moisture. Its lightweight, non-greasy texture makes it ideal for everyday use under makeup or alone.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"50ml","offer_id":55138146025857,"sku":null,"price":16.5,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/BEAUTY_OF_JOSEON_Relief_Sun_Rice_Probiotics_SPF50_PA.png?v=1767345688"},{"product_id":"matte-sun-stick-mugwort-camelia-spf-50-pa","title":"BEAUTY OF JOSEON Matte Sun Stick: Mugwort+Camelia (SPF 50+ PA++++)","description":"\u003ch4 data-start=\"384\" data-end=\"458\"\u003eCooling, Matte Finishing Sun Stick for Daily UV Protection \u0026amp; Calm Skin\u003c\/h4\u003e\n\u003cp data-start=\"491\" data-end=\"859\"\u003eBEAUTY OF JOSEON Matte Sun Stick: Mugwort + Camellia (SPF 50+ PA++++) is a \u003cstrong data-start=\"566\" data-end=\"606\"\u003ebroad-spectrum daily sunscreen stick\u003c\/strong\u003e formulated to protect against UVA\/UVB rays while calming and controlling shine. With mugwort and camellia extracts, this lightweight, non-greasy sun stick provides \u003cstrong data-start=\"771\" data-end=\"794\"\u003ematte UV protection\u003c\/strong\u003e that feels comfortable on oily, combination, and sensitive skin.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"18g","offer_id":55138145075585,"sku":null,"price":15.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/main_a2d31b09-2d92-4663-923b-c1183aeab79f.png?v=1761055134"},{"product_id":"green-plum-refreshing-toner-aha-bha","title":"BEAUTY OF JOSEON Green Plum Refreshing Toner : AHA + BHA","description":"\u003ch4 data-start=\"343\" data-end=\"408\"\u003eGentle Exfoliating Toner for Clearer, Refreshed, Radiant Skin\u003c\/h4\u003e\n\u003cp data-start=\"441\" data-end=\"733\"\u003eBEAUTY OF JOSEON Green Plum Refreshing Toner: AHA + BHA is a \u003cstrong data-start=\"502\" data-end=\"528\"\u003emild exfoliating toner\u003c\/strong\u003e formulated with green plum extract and a blend of AHA and BHA to help gently remove dead skin cells, refine texture, clarify pores, and boost brightness—revealing smoother, clearer, and more radiant skin.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"150ml","offer_id":55138140914049,"sku":null,"price":15.2,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/Beauty-of-Joseon-product-_Recovered_4397934e-e6c7-4a1a-8b1c-e9e29cfc9421.png?v=1761055144"},{"product_id":"ginseng-essence-water","title":"BEAUTY OF JOSEON Ginseng Essence Water","description":"\u003cdiv class=\"product__block product__text\"\u003e\n\u003cdiv class=\"product__subheading\"\u003e\n\u003ch4 data-start=\"89\" data-end=\"164\"\u003eHydrating \u0026amp; Revitalising Essence Toner with Traditional Ginseng Extract\u003c\/h4\u003e\n\u003cp data-start=\"197\" data-end=\"515\"\u003eBEAUTY OF JOSEON Ginseng Essence Water is a \u003cstrong data-start=\"241\" data-end=\"276\"\u003emoisture-boosting essence toner\u003c\/strong\u003e formulated with authentic ginseng extract to deeply hydrate, energise dull skin, and support skin resilience. This lightweight yet nutrient-rich formula enhances radiance and prepares skin for better absorption of serums and moisturisers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"150ml","offer_id":55138139439489,"sku":null,"price":17.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/Beauty-of-Joseon-product-_Recovered_f38b780d-6634-4e54-b562-af38a391c9cd.png?v=1761055129"},{"product_id":"revive-eye-serum-ginseng-retinal","title":"BEAUTY OF JOSEON Revive eye serum : Ginseng + Retinal","description":"\u003ch4 data-start=\"335\" data-end=\"408\"\u003eFirming, Anti-Aging \u0026amp; Hydrating Eye Serum for Smoother, Youthful Eyes\u003c\/h4\u003e\n\u003cp data-start=\"437\" data-end=\"784\"\u003eBEAUTY OF JOSEON Revive Eye Serum: Ginseng + Retinal is a \u003cstrong data-start=\"495\" data-end=\"532\"\u003etargeted anti-aging eye treatment\u003c\/strong\u003e formulated with ginseng extract and retinal (a vitamin A derivative) to improve firmness, reduce fine lines, fade signs of fatigue, and hydrate the delicate eye area. Its lightweight, soothing formula supports a revitalised, more youthful eye contour.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"30ml (1 fl.oz.)","offer_id":55138133705089,"sku":null,"price":15.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/Beauty-of-Joseon-product-_Recovered_52248d9d-205d-4986-ae0f-5fb764affbc8.png?v=1761055139"},{"product_id":"glow-serum-propolis-niacinamide","title":"BEAUTY OF JOSEON Glow Serum : Propolis + Niacinamide","description":"\u003ch4 data-start=\"338\" data-end=\"407\"\u003eRadiance-Boosting \u0026amp; Hydrating Daily Serum for Clear, Glowing Skin\u003c\/h4\u003e\n\u003cp data-start=\"440\" data-end=\"773\"\u003eBEAUTY OF JOSEON Glow Serum: Propolis + Niacinamide is a \u003cstrong data-start=\"497\" data-end=\"534\"\u003ebrightening, hydrating face serum\u003c\/strong\u003e formulated with propolis extract and niacinamide to enhance natural radiance, improve uneven skin tone, and support a balanced moisture barrier. This lightweight serum helps skin look smoother, clearer, and more luminous with regular use.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"30ml","offer_id":55138124726657,"sku":null,"price":12.5,"currency_code":"CHF","in_stock":false},{"title":"60ml","offer_id":55428176806273,"sku":null,"price":17.5,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/BEAUTY-OF-JOSEON-Glow-Serum---Propolis-_-Niacinamide.jpg?v=1765727276"},{"product_id":"revive-serum-ginseng-snail-mucin","title":"BEAUTY OF JOSEON Revive Serum : Ginseng + Snail Mucin","description":"\u003ch4 data-end=\"402\" data-start=\"351\"\u003eFirming, Repairing \u0026amp; Hydrating Anti-Aging Serum\u003c\/h4\u003e\n\u003cp data-end=\"768\" data-start=\"431\"\u003eBEAUTY OF JOSEON Revive Serum: Ginseng + Snail Mucin is a \u003cstrong data-end=\"521\" data-start=\"489\"\u003erestorative anti-aging serum\u003c\/strong\u003e formulated with traditional ginseng extract and snail mucin to boost firmness, improve elasticity, and deliver deep hydration. Designed to help revitalize stressed or mature skin, this serum supports a smoother, plumper, more youthful complexion.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"30ml","offer_id":55138122334593,"sku":null,"price":14.5,"currency_code":"CHF","in_stock":true},{"title":"60ml","offer_id":55428200825217,"sku":null,"price":17.5,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/BEAUTY-OF-JOSEON-Revive-Serum---Ginseng-_-Snail-Mucin_3788f59e-dfec-47f5-88f8-bd5859572be9.jpg?v=1765726809"},{"product_id":"glow-deep-serum-rice-alpha-arbutin","title":"BEAUTY OF JOSEON Glow Deep Serum : Rice +Alpha-Arbutin","description":"\u003ch4 data-section-id=\"i2lbie\" data-start=\"0\" data-end=\"119\"\u003e\u003cstrong data-start=\"4\" data-end=\"119\"\u003eBrightening Serum for Dark Spots \u0026amp; Glowing Skin\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"144\" data-end=\"614\"\u003eThe \u003cstrong data-start=\"148\" data-end=\"206\"\u003eBeauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin\u003c\/strong\u003e is a lightweight \u003cstrong data-start=\"224\" data-end=\"252\"\u003eKorean brightening serum\u003c\/strong\u003e designed to improve \u003cstrong data-start=\"273\" data-end=\"328\"\u003edark spots, hyperpigmentation, and uneven skin tone\u003c\/strong\u003e. Enriched with \u003cstrong data-start=\"344\" data-end=\"367\"\u003e68% rice bran water\u003c\/strong\u003e for deep nourishment and \u003cstrong data-start=\"393\" data-end=\"413\"\u003e2% alpha-arbutin\u003c\/strong\u003e to help visibly brighten the complexion, this fast-absorbing \u003cstrong data-start=\"475\" data-end=\"493\"\u003eK-beauty serum\u003c\/strong\u003e leaves skin smoother, clearer, and naturally radiant. Suitable for all skin types and ideal for daily skincare routines.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"794\"\u003e \u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"30ml","offer_id":55138118369665,"sku":null,"price":14.5,"currency_code":"CHF","in_stock":true},{"title":"60ml","offer_id":55428227006849,"sku":null,"price":17.5,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/BEAUTY-OF-JOSEON-Glow-Deep-Serum---Rice-_Alpha-Arbutin_d48a41ae-d938-4d51-8b5b-03f1819ec789.jpg?v=1765727916"},{"product_id":"calming-serum-green-tea-panthenol","title":"BEAUTY OF JOSEON Calming Serum : Green tea + Panthenol","description":"\u003ch4 data-start=\"348\" data-end=\"414\"\u003eSoothing \u0026amp; Hydrating Daily Serum for Sensitive, Irritated Skin\u003c\/h4\u003e\n\u003cp data-start=\"443\" data-end=\"748\"\u003eBEAUTY OF JOSEON Calming Serum: Green Tea + Panthenol is a \u003cstrong data-start=\"502\" data-end=\"536\"\u003esoothing, hydrating face serum\u003c\/strong\u003e formulated with green tea extract and panthenol to calm irritation, reduce redness, and strengthen the skin barrier. Ideal for sensitive or stressed skin, it delivers lasting moisture and comfort with every use.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"30ml","offer_id":55138117419393,"sku":null,"price":14.5,"currency_code":"CHF","in_stock":true},{"title":"60ml","offer_id":55428328227201,"sku":null,"price":17.5,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/BEAUTY-OF-JOSEON-Calming-Serum---Green-tea-_-Panthenol_32e1a9aa-3c3a-46b7-9f70-d9655699089a.jpg?v=1765728310"},{"product_id":"dynasty-cream","title":"BEAUTY OF JOSEON Dynasty Cream","description":"\u003ch4 data-start=\"292\" data-end=\"361\"\u003eRich Anti-Aging \u0026amp; Hydration Cream for Deep Nourishment \u0026amp; Radiance\u003c\/h4\u003e\n\u003cp data-start=\"390\" data-end=\"696\"\u003eBEAUTY OF JOSEON Dynasty Cream is a \u003cstrong data-start=\"426\" data-end=\"459\"\u003eluxury anti-aging moisturiser\u003c\/strong\u003e formulated with traditional Korean botanical extracts and rich emollients to deeply nourish, improve firmness, enhance elasticity, and restore youthful radiance. Perfect for mature or dry skin seeking deep moisture and age-defying care.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"50ml","offer_id":53595894940033,"sku":"","price":17.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/main_87623c85-2e0c-482e-9d12-19fd6cedec0c.png?v=1761055128"},{"product_id":"centella-asiatica-calming-mask","title":"BEAUTY OF JOSEON Centella Asiatica Calming Mask","description":"\u003ch4 data-start=\"323\" data-end=\"393\"\u003eDeep Soothing \u0026amp; Hydrating Sheet Mask for Sensitive, Irritated Skin\u003c\/h4\u003e\n\u003cp data-start=\"422\" data-end=\"724\"\u003eBEAUTY OF JOSEON Centella Asiatica Calming Mask is a \u003cstrong data-start=\"475\" data-end=\"511\"\u003ehydrating and calming sheet mask\u003c\/strong\u003e enriched with centella asiatica extract to soothe irritation, reduce redness, and replenish moisture. Perfect for sensitive, stressed, or reactive skin, it delivers instant comfort and helps restore skin balance.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"1 Sheet","offer_id":55137984446849,"sku":null,"price":2.5,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/main_623a9520-e5d3-43f6-98f5-2250e58a00ff.png?v=1761055474"},{"product_id":"red-bean-water-gel","title":"BEAUTY OF JOSEON Red Bean Water Gel","description":"\u003ch4 data-start=\"191\" data-end=\"269\"\u003eLightweight Hydration \u0026amp; Pore Care Gel\u003c\/h4\u003e\n\u003cp data-start=\"291\" data-end=\"574\"\u003eThe \u003cstrong data-start=\"295\" data-end=\"334\"\u003eBEAUTY OF JOSEON Red Bean Water Gel\u003c\/strong\u003e is a refreshing, hydrating gel moisturizer formulated with \u003cstrong data-start=\"394\" data-end=\"414\"\u003ered bean extract\u003c\/strong\u003e to deeply moisturize, balance sebum, and refine skin texture without heaviness. 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