{"title":"New Arrivals","description":"\u003cp\u003eBe the first to discover the latest Korean skincare launches at MI in ME — fresh arrivals from your favourite K-Beauty brands including ANUA, MEDICUBE, Beauty of Joseon, VT COSMETICS, and SKIN1004. From innovative serums and lightweight sunscreens to hydrating sheet masks and clinical pore treatments, our new arrivals reflect the freshest trends straight from Korea. New products added regularly. Shop the newest K-Beauty releases in Switzerland with fast 1–3 day Swiss delivery.\u003c\/p\u003e","products":[{"product_id":"glow-serum-propolis-niacinamide","title":"BEAUTY OF JOSEON Glow Serum : Propolis + Niacinamide","description":"\u003ch4 data-start=\"338\" data-end=\"407\"\u003eRadiance-Boosting \u0026amp; Hydrating Daily Serum for Clear, Glowing Skin\u003c\/h4\u003e\n\u003cp data-start=\"440\" data-end=\"773\"\u003eBEAUTY OF JOSEON Glow Serum: Propolis + Niacinamide is a \u003cstrong data-start=\"497\" data-end=\"534\"\u003ebrightening, hydrating face serum\u003c\/strong\u003e formulated with propolis extract and niacinamide to enhance natural radiance, improve uneven skin tone, and support a balanced moisture barrier. This lightweight serum helps skin look smoother, clearer, and more luminous with regular use.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"30ml","offer_id":55138124726657,"sku":null,"price":12.5,"currency_code":"CHF","in_stock":false},{"title":"60ml","offer_id":55428176806273,"sku":null,"price":17.5,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/BEAUTY-OF-JOSEON-Glow-Serum---Propolis-_-Niacinamide.jpg?v=1765727276"},{"product_id":"revive-serum-ginseng-snail-mucin","title":"BEAUTY OF JOSEON Revive Serum : Ginseng + Snail Mucin","description":"\u003ch4 data-end=\"402\" data-start=\"351\"\u003eFirming, Repairing \u0026amp; Hydrating Anti-Aging Serum\u003c\/h4\u003e\n\u003cp data-end=\"768\" data-start=\"431\"\u003eBEAUTY OF JOSEON Revive Serum: Ginseng + Snail Mucin is a \u003cstrong data-end=\"521\" data-start=\"489\"\u003erestorative anti-aging serum\u003c\/strong\u003e formulated with traditional ginseng extract and snail mucin to boost firmness, improve elasticity, and deliver deep hydration. Designed to help revitalize stressed or mature skin, this serum supports a smoother, plumper, more youthful complexion.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"30ml","offer_id":55138122334593,"sku":null,"price":14.5,"currency_code":"CHF","in_stock":true},{"title":"60ml","offer_id":55428200825217,"sku":null,"price":17.5,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/BEAUTY-OF-JOSEON-Revive-Serum---Ginseng-_-Snail-Mucin_3788f59e-dfec-47f5-88f8-bd5859572be9.jpg?v=1765726809"},{"product_id":"glow-deep-serum-rice-alpha-arbutin","title":"BEAUTY OF JOSEON Glow Deep Serum : Rice +Alpha-Arbutin","description":"\u003ch4 data-section-id=\"i2lbie\" data-start=\"0\" data-end=\"119\"\u003e\u003cstrong data-start=\"4\" data-end=\"119\"\u003eBrightening Serum for Dark Spots \u0026amp; Glowing Skin\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"144\" data-end=\"614\"\u003eThe \u003cstrong data-start=\"148\" data-end=\"206\"\u003eBeauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin\u003c\/strong\u003e is a lightweight \u003cstrong data-start=\"224\" data-end=\"252\"\u003eKorean brightening serum\u003c\/strong\u003e designed to improve \u003cstrong data-start=\"273\" data-end=\"328\"\u003edark spots, hyperpigmentation, and uneven skin tone\u003c\/strong\u003e. Enriched with \u003cstrong data-start=\"344\" data-end=\"367\"\u003e68% rice bran water\u003c\/strong\u003e for deep nourishment and \u003cstrong data-start=\"393\" data-end=\"413\"\u003e2% alpha-arbutin\u003c\/strong\u003e to help visibly brighten the complexion, this fast-absorbing \u003cstrong data-start=\"475\" data-end=\"493\"\u003eK-beauty serum\u003c\/strong\u003e leaves skin smoother, clearer, and naturally radiant. Suitable for all skin types and ideal for daily skincare routines.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"794\"\u003e \u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"30ml","offer_id":55138118369665,"sku":null,"price":14.5,"currency_code":"CHF","in_stock":true},{"title":"60ml","offer_id":55428227006849,"sku":null,"price":17.5,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/BEAUTY-OF-JOSEON-Glow-Deep-Serum---Rice-_Alpha-Arbutin_d48a41ae-d938-4d51-8b5b-03f1819ec789.jpg?v=1765727916"},{"product_id":"calming-serum-green-tea-panthenol","title":"BEAUTY OF JOSEON Calming Serum : Green tea + Panthenol","description":"\u003ch4 data-start=\"348\" data-end=\"414\"\u003eSoothing \u0026amp; Hydrating Daily Serum for Sensitive, Irritated Skin\u003c\/h4\u003e\n\u003cp data-start=\"443\" data-end=\"748\"\u003eBEAUTY OF JOSEON Calming Serum: Green Tea + Panthenol is a \u003cstrong data-start=\"502\" data-end=\"536\"\u003esoothing, hydrating face serum\u003c\/strong\u003e formulated with green tea extract and panthenol to calm irritation, reduce redness, and strengthen the skin barrier. Ideal for sensitive or stressed skin, it delivers lasting moisture and comfort with every use.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"30ml","offer_id":55138117419393,"sku":null,"price":14.5,"currency_code":"CHF","in_stock":true},{"title":"60ml","offer_id":55428328227201,"sku":null,"price":17.5,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/BEAUTY-OF-JOSEON-Calming-Serum---Green-tea-_-Panthenol_32e1a9aa-3c3a-46b7-9f70-d9655699089a.jpg?v=1765728310"},{"product_id":"dynasty-cream","title":"BEAUTY OF JOSEON Dynasty Cream","description":"\u003ch4 data-start=\"292\" data-end=\"361\"\u003eRich Anti-Aging \u0026amp; Hydration Cream for Deep Nourishment \u0026amp; Radiance\u003c\/h4\u003e\n\u003cp data-start=\"390\" data-end=\"696\"\u003eBEAUTY OF JOSEON Dynasty Cream is a \u003cstrong data-start=\"426\" data-end=\"459\"\u003eluxury anti-aging moisturiser\u003c\/strong\u003e formulated with traditional Korean botanical extracts and rich emollients to deeply nourish, improve firmness, enhance elasticity, and restore youthful radiance. Perfect for mature or dry skin seeking deep moisture and age-defying care.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"50ml","offer_id":53595894940033,"sku":"","price":17.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/main_87623c85-2e0c-482e-9d12-19fd6cedec0c.png?v=1761055128"},{"product_id":"lip-sleeping-mask-ex","title":"LANEIGE Lip Sleeping Mask EX Berry","description":"\u003ch4 data-start=\"42\" data-end=\"112\"\u003eBerry-Infused Overnight Lip Treatment for Smooth, Hydrated Lips\u003c\/h4\u003e\n\u003cp data-start=\"142\" data-end=\"391\"\u003e\u003cstrong data-start=\"142\" data-end=\"212\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eLANEIGE\u003c\/span\u003e\u003c\/span\u003e Lip Sleeping Mask EX (Berry)\u003c\/strong\u003e is a rich, berry-scented overnight lip mask that deeply hydrates, exfoliates dead skin, and restores soft, smooth lips by morning with long-lasting moisture and antioxidant care.\u003c\/p\u003e","brand":"LANEIGE","offers":[{"title":"20g","offer_id":55139544629633,"sku":null,"price":19.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/LANEIGE_Lip_Sleeping_Mask_EX_Berry_main.jpg?v=1767423457"},{"product_id":"dark-spot-correcting-glow-serum-corrects-brightens","title":"AXIS-Y Dark Spot Correcting Glow Serum","description":"\u003ch4 data-start=\"42\" data-end=\"100\"\u003eBrightening Serum for Dark Spots \u0026amp; Uneven Skin Tone\u003c\/h4\u003e\n\u003cp data-start=\"130\" data-end=\"467\"\u003e\u003cstrong data-start=\"130\" data-end=\"203\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eAXIS-Y\u003c\/span\u003e\u003c\/span\u003e Dark Spot Correcting Glow Serum\u003c\/strong\u003e is a lightweight, fast-absorbing serum formulated to visibly reduce dark spots, acne marks, and dullness. Powered by niacinamide and plant-based brightening ingredients, it helps promote a clearer, more radiant complexion while remaining gentle on sensitive skin.\u003c\/p\u003e","brand":"AXIS-Y","offers":[{"title":"50ml","offer_id":55139269640577,"sku":null,"price":14.5,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/AXIS-Y_Dark_Spot_Correcting_Glow_Serum.png?v=1767393625"},{"product_id":"numbuzin-no-3-super-glowing-essence-toner","title":"NUMBUZIN No.3 Super Glowing Essence Toner","description":"\u003ch4 data-end=\"172\" data-start=\"112\"\u003eDeep Glow \u0026amp; Hydration Toner for Radiant, Smooth Skin\u003c\/h4\u003e\n\u003cp data-end=\"579\" data-start=\"174\"\u003e\u003cbr data-end=\"202\" data-start=\"199\"\u003eThe \u003cstrong data-end=\"251\" data-start=\"206\"\u003eNumbuzin No.3 Super Glowing Essence Toner\u003c\/strong\u003e is an essence-infused toner that combines deep hydration, brightening and radiance enhancement with skincare prepping in one step. It’s enriched with a blend of \u003cstrong data-end=\"465\" data-start=\"413\"\u003efermented ingredients and skin-improving actives\u003c\/strong\u003e that help refine texture, boost moisture, and promote a glowing complexion.\u003c\/p\u003e","brand":"NUMBUZIN","offers":[{"title":"200ml","offer_id":55139267707265,"sku":null,"price":24.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/NUMBUZIN_No.3_Super_Glowing_Essence_Toner.jpg?v=1765383260"},{"product_id":"heartleaf-77-soothing-toner","title":"ANUA Heartleaf 77% Soothing Toner","description":"\u003ch4 data-end=\"242\" data-start=\"179\"\u003eHydrating Calming Toner with Heartleaf \u0026amp; Barrier Support\u003c\/h4\u003e\n\u003cp data-end=\"601\" data-start=\"244\"\u003e\u003cbr data-end=\"272\" data-start=\"269\"\u003e\u003cstrong data-end=\"309\" data-start=\"272\"\u003eANUA Heartleaf 77% Soothing Toner\u003c\/strong\u003e is a refreshing, lightweight Korean toner formulated with \u003cstrong data-end=\"394\" data-start=\"368\"\u003e77 % heartleaf extract\u003c\/strong\u003e to soothe irritation, reduce redness, and balance hydration and oil levels. 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Rich in deep sea minerals and barrier-friendly ingredients, it cleanses without over-drying—perfect for everyday use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ROUND LAB","offers":[{"title":"150ml","offer_id":55139191751041,"sku":null,"price":17.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7060\/7137\/files\/main_5845869c-fff9-4833-893c-98af7adbe7fa.jpg?v=1709883814"},{"product_id":"1025-dokdo-cleansing-oil-1","title":"ROUND LAB 1025 Dokdo Cleansing Oil","description":"\u003ch4 data-start=\"42\" data-end=\"95\"\u003eDeep-Cleansing Oil to Melt Makeup \u0026amp; Impurities\u003c\/h4\u003e\n\u003cp data-start=\"125\" data-end=\"482\"\u003e\u003cstrong data-start=\"125\" data-end=\"191\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eROUND LAB\u003c\/span\u003e\u003c\/span\u003e 1025 Dokdo Cleansing Oil\u003c\/strong\u003e is a lightweight, nourishing cleansing oil that effectively dissolves makeup, sunscreen, sebum, and daily impurities while maintaining skin moisture. 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