Quick answer
Choose a Beauty of Joseon product according to the step missing from your routine and your main skin concern.
The Radiance Cleansing Balm is designed as an evening first cleanse. The Green Plum Refreshing Cleanser is a water-based cleansing step. Glow Serum suits routines focused on radiance and balanced-looking skin, while Revive Serum is intended for hydration, elasticity and mature-looking skin.
You do not need the entire range. Start with one product that serves a clear purpose.
Shop Beauty of Joseon in Switzerland
Beauty of Joseon product finder
| Your goal | Product to consider | Routine step |
|---|---|---|
| Remove makeup and resistant sunscreen | Radiance Cleansing Balm | First evening cleanse |
| Complete a gentle water-based cleanse | Green Plum Refreshing Cleanser | Morning or second evening cleanse |
| Support glow and balanced-looking skin | Glow Serum: Propolis + Niacinamide | Serum |
| Add hydration and well-aging care | Revive Serum: Ginseng + Snail Mucin | Serum |
| Build a full brand routine | Cleanser plus one serum and moisturiser | Complete routine |
Choose only one serum initially. Using several Beauty of Joseon serums together is usually unnecessary unless each has a clearly different purpose and your skin tolerates layering well.
What is Beauty of Joseon?
Beauty of Joseon is a Korean skincare brand inspired by traditional Korean beauty ingredients, often described as hanbang ingredients.
Its products combine ingredients historically associated with Korean skincare—such as rice, ginseng, green plum and propolis—with modern cosmetic formulations and lightweight textures.
The range has become popular because it offers:
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cleansers
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toners and essences
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serums
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moisturisers
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eye care
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masks
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sunscreens
Rather than choosing only according to which product is trending, compare the products according to:
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Your skin type
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Your primary concern
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Your preferred texture
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Your missing routine step
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The other active products you already use
Which Beauty of Joseon cleanser should you choose?
Beauty of Joseon offers different cleanser formats for different purposes.
A cleansing balm and a water-based cleanser are not interchangeable.
Radiance Cleansing Balm
Best for
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removing makeup
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removing water-resistant sunscreen
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an evening double-cleanse routine
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normal, combination or dry skin
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people who prefer a balm texture
Radiance Cleansing Balm begins as a solid balm and melts into an oil-like texture during application.
It is designed to loosen:
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makeup
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sunscreen
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excess sebum
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oil-based residue
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daily surface impurities
After massaging it onto dry skin, add water to emulsify the balm before rinsing.
When necessary, follow it with a water-based cleanser.
Who may not need it?
You may not need a separate cleansing balm every evening if you:
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do not wear makeup
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use a sunscreen that removes easily
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already have another effective first cleanser
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prefer a very minimal routine
View BEAUTY OF JOSEON Radiance Cleansing Balm
Green Plum Refreshing Cleanser
Best for
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a water-based cleansing step
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normal, combination or oily skin
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people who prefer a gel cleanser
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completing an evening double cleanse
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removing ordinary daily residue
Green Plum Refreshing Cleanser is used with water.
It can be used:
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as a morning cleanser
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as the only evening cleanser when a first cleanse is unnecessary
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after a cleansing balm or oil
Use a small amount and avoid extending the cleansing time unnecessarily.
Your skin should feel clean but not excessively tight after rinsing.
View BEAUTY OF JOSEON Green Plum Refreshing Cleanser
Cleansing balm or gel cleanser?
| Question | Radiance Cleansing Balm | Green Plum Refreshing Cleanser |
|---|---|---|
| Removes makeup | Yes, as a first cleanse | Better as the following water-based cleanse |
| Removes resistant sunscreen | Designed for this purpose | May be enough for lighter products |
| Used on dry skin first | Yes | No |
| Used with water | Emulsify after massaging | Yes |
| Routine position | First evening cleanse | Morning or second evening cleanse |
| Do you need both? | Only when double cleansing is useful | Can be used alone when appropriate |
Double cleansing is a method, not a requirement for every person every evening.
Which Beauty of Joseon serum should you choose?
Beauty of Joseon has several serums with different ingredient combinations.
The most useful question is not:
Which serum is the most popular?
Ask:
Which serum best matches my current concern?
Glow Serum: Propolis + Niacinamide
Best for
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dull-looking skin
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uneven-looking tone
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combination or oily skin
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skin that benefits from lightweight hydration
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routines focused on visible radiance
Glow Serum combines propolis with niacinamide.
It can be used after toner or essence and before moisturiser.
Choose it when:
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your main goal is glow
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you want one lightweight daily serum
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your skin looks dull
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you prefer a serum that does not feel like a heavy cream
Use with care when:
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your skin is highly reactive
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you are already using several niacinamide products
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you are introducing multiple new active products together
More is not automatically better. If your toner, moisturiser and sunscreen already contain niacinamide, consider the total routine rather than evaluating each product separately.
View BEAUTY OF JOSEON Glow Serum: Propolis + Niacinamide
Revive Serum: Ginseng + Snail Mucin
Best for
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dry or dehydrated-feeling skin
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mature-looking skin
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routines focused on elasticity
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uneven-looking texture
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people who prefer a more nourishing serum
Revive Serum combines ginseng with snail mucin.
It is intended for routines focused on hydration, comfort and the appearance of firmness.
Choose it when:
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your skin feels less supple
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your routine is focused on well-aging
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you want a hydrating serum with a richer feel
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dryness and visible texture are stronger concerns than oil control
Consider another option when:
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you avoid snail-derived ingredients
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you follow a vegan skincare routine
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you prefer an extremely light, watery serum
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you already use another ginseng or snail-mucin treatment
View BEAUTY OF JOSEON Revive Serum: Ginseng + Snail Mucin
Glow Serum or Revive Serum?
| Feature | Glow Serum | Revive Serum |
|---|---|---|
| Main focus | Radiance and balanced-looking skin | Hydration, elasticity and well-aging |
| Featured ingredients | Propolis and niacinamide | Ginseng and snail mucin |
| Good starting point for | Dull, combination or oily skin | Dry, dehydrated or mature-looking skin |
| Texture preference | Lightweight serum | More nourishing serum |
| Vegan consideration | Check the complete formula and brand information | Contains snail-derived ingredient |
| Routine position | After toner, before moisturiser | After toner, before moisturiser |
Start with one serum and evaluate it consistently before purchasing another.
Compare Beauty of Joseon products
How to choose according to skin type
Dry skin
Prioritise:
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non-stripping cleansing
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hydration
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moisturising layers
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a comfortable final cream
A possible routine:
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Radiance Cleansing Balm in the evening when needed
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Gentle water-based cleanser
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Revive Serum
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Moisturiser
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Sunscreen in the morning
Do not rely on serum alone. Dry skin normally also needs a moisturiser.
Oily skin
Prioritise:
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gentle cleansing
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lightweight hydration
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one targeted serum
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a light moisturiser
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sunscreen
A possible routine:
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Green Plum Refreshing Cleanser
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Hydrating toner if needed
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Glow Serum
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Lightweight moisturiser
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Sunscreen
Avoid cleansing repeatedly simply because your skin becomes shiny.
Combination skin
Combination skin may use lighter products across the face and additional moisture only on dry areas.
A possible routine:
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Radiance Cleansing Balm when removing makeup or resistant sunscreen
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Green Plum Refreshing Cleanser
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Glow Serum
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Moisturiser adjusted by facial area
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Sunscreen
Use less serum or moisturiser on areas where products feel heavy.
Sensitive skin
Sensitive skin should begin with fewer products.
A possible approach:
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Use a cleanser you already tolerate
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Introduce one Beauty of Joseon product
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Patch test before full-face use
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Use it consistently before introducing another product
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Stop if persistent irritation develops
Do not begin a new cleanser, serum, moisturiser and sunscreen simultaneously.
Mature-looking or well-aging skin
Focus on:
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gentle cleansing
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hydration
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comfortable moisturising
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daily sun protection
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one consistent treatment serum
Revive Serum may be a more relevant starting point than Glow Serum when hydration and the appearance of elasticity are your main priorities.
Cosmetic products can support the appearance and comfort of the skin, but they cannot stop the natural ageing process.
A simple Beauty of Joseon routine
You do not need a routine made entirely from one brand.
However, this example shows how selected Beauty of Joseon products could fit together.
Morning
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Green Plum Refreshing Cleanser, if morning cleansing is needed
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Hydrating toner or essence
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Glow Serum or Revive Serum
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Moisturiser
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Sunscreen
Evening
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Radiance Cleansing Balm, when removing makeup or resistant sunscreen
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Green Plum Refreshing Cleanser
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Glow Serum or Revive Serum
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Moisturiser
Choose Glow Serum or Revive Serum, rather than automatically applying both.
The best Beauty of Joseon product for each goal
| Goal | Recommended starting point |
|---|---|
| Remove makeup and sunscreen | Radiance Cleansing Balm |
| Add a water-based cleanser | Green Plum Refreshing Cleanser |
| Improve the appearance of dullness | Glow Serum |
| Support a radiant-looking routine | Glow Serum |
| Add nourishing hydration | Revive Serum |
| Build a well-aging routine | Revive Serum |
| Begin with one brand product | Choose the step missing from your routine |
The “best” product depends on the job you need it to perform.
Three Beauty of Joseon shopping mistakes to avoid
1. Buying several serums with no clear purpose
Products with different names may still have overlapping benefits.
Choose one primary concern and begin with one serum.
2. Buying a cleansing balm without needing a first cleanse
A cleansing balm is useful when you regularly remove makeup or resistant sunscreen. It is not automatically required in every routine.
3. Replacing your entire routine at once
Changing every product simultaneously makes it difficult to identify which product works well or causes discomfort.
Add one product, observe your skin and then decide whether another step is necessary.
Is Beauty of Joseon suitable for beginners?
Beauty of Joseon can be beginner-friendly when products are selected by function.
A beginner should start with the missing basic step:
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cleanser
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moisturiser
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sunscreen
A serum can be added when the basic routine already feels comfortable.
A simple purchasing order could be:
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Replace an unsuitable cleanser
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Confirm you have a moisturiser
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Confirm you use sunscreen
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Add one serum for a specific concern
Do not begin with several treatments simply because they are popular online.
Where can you buy Beauty of Joseon in Switzerland?
MI in ME offers a Beauty of Joseon collection with prices in CHF and delivery within Switzerland.
When shopping, check:
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current stock
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product size
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complete ingredient list
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how to use the product
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whether it duplicates something you already own
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the latest shipping and return conditions
Shop Beauty of Joseon at MI in ME
MI in ME is a Swiss online store for authentic Korean skincare and K-Beauty products.
Frequently asked questions
Which Beauty of Joseon product should a beginner buy first?
Choose the product that fills a missing basic routine step. A cleansing product may be more useful than a serum when your current cleanser is unsuitable. Add a serum only when your basic routine already includes moisturiser and morning sunscreen.
Is Beauty of Joseon good for dry skin?
Several products can fit dry-skin routines, particularly nourishing serums and moisturising products. Product suitability depends on the full routine, individual sensitivities and preferred texture.
Is Beauty of Joseon good for oily skin?
Lightweight products such as Glow Serum may fit oily or combination routines. Oily skin still needs hydration and moisturiser, but the texture should feel comfortable.
Can I use Glow Serum and Revive Serum together?
They can potentially be layered, but most people do not need both in the same routine. Start with the one that best matches your primary concern.
What is the difference between a cleansing balm and a cleanser?
A cleansing balm is normally used as a first evening cleanse to dissolve makeup and resistant sunscreen. A water-based cleanser removes ordinary residue and follows the balm during double cleansing.
Does Revive Serum contain snail mucin?
Yes. Customers avoiding animal-derived ingredients should take this into account and review the complete ingredient list before purchasing.
Do I need a complete Beauty of Joseon routine?
No. Products from different brands can be combined. Build your routine according to product function and compatibility rather than using only one brand.
Where can I buy authentic Beauty of Joseon products in Switzerland?
You can purchase Beauty of Joseon products through specialist Swiss K-Beauty retailers such as MI in ME. Review the current product listing, stock, ingredients and shipping conditions before ordering.
Choose the right Beauty of Joseon product
Use this final decision guide:
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Choose Radiance Cleansing Balm when you need a first evening cleanse.
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Choose Green Plum Refreshing Cleanser when you need a water-based cleansing step.
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Choose Glow Serum when radiance and balanced-looking skin are your priorities.
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Choose Revive Serum when hydration, elasticity and well-aging are your priorities.
Do not buy every product at once.
Start with one clear need, add one relevant product and evaluate how it fits your routine.
