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Brand "MI in ME"

MI in: 미인, A beautiful person in the Korean
ME: Believe each individual has own beauty
MI in ME: Knowing the beauty of me makes a beautiful person

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Slogan

Everyone’s beauty, diverse beauty, beauty in me, yourself beauty, beauty inside
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Mission

Understand our customer’s beauty needs and provide curated top-quality Korean beauty products. We encourage and inspire our customers to effectively reach their beauty goals.
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Vision

Explore the very first Korean beauty experience with “Mi in Me”