Last updated: November 2026

At a glance

• Who we are: Seoul Soul GmbH (trading as MI in ME), Wädenswil, Switzerland.
• What we collect: contact, account, order, payment-confirmation, communication and usage data. We do not intentionally collect special categories of personal data such as health data.
• Why: to process orders and deliver them, run your account, answer your questions, keep the shop secure and, with your consent, for analytics, advertising, newsletters and cart reminders.
• Who it concerns: customers, prospective customers and visitors of our website.
• Your choices: you can reject analytics and marketing cookies in the cookie banner, unsubscribe from emails at any time and exercise your data protection rights (section 14).

1. Who is responsible for your data

This Privacy Policy explains how we process your personal data when you visit miinme.ch, create a customer account, place an order, subscribe to our newsletter or contact us.

The controller is:

Seoul Soul GmbH (trading as MI in ME)
Holzmoosrütistrasse 20D
8820 Wädenswil, Switzerland
UID: CHE-223.381.984
Email: office@seoulsoul.ch

We process personal data in accordance with the Swiss Federal Act on Data Protection (FADP) and, where it applies to you (for example if you are located in Liechtenstein or another EU/EEA country), the EU General Data Protection Regulation (GDPR).

2. What personal data we process

Data you give us directly:

• Contact and account data: name, email address, phone number, delivery and billing address, username and password if you create a customer account.
• Order data: products ordered, order value, shipping method, payment confirmation and payment method, delivery status, return and refund details.
• Shopping and checkout data: items you view, add to your cart or save to a wishlist, and details you enter during checkout, such as your email address. Checkout details may be saved as soon as you enter them, even if you do not complete your order (see section 9).
• Communication data: messages you send us by email or through contact and chat functions, including attachments such as photos of damaged products.
• Newsletter data: your email address, the time of your subscription and your email interaction data (opens and clicks).
• Reviews: the content of product or shop reviews you write, your display name and the date.

Data collected automatically: IP address, device and browser information, operating system, language, pages visited, referring website, date and time of access, and information about how you interact with our website and emails. We collect this through server logs, cookies and similar technologies such as pixels.

Data from third parties: payment providers (for example confirmation that your payment was successful), shipping partners (delivery status) and the platform and tool providers listed in section 6.

We do not intentionally collect special categories of personal data (such as health data). Please do not send us such data. If you tell us about a skin reaction in a complaint, we use that information only to handle your request.

3. Why we process your data and on what legal basis

Purpose	Legal basis (GDPR)
Processing orders, payment, delivery, returns, refunds and customer support	Performance of a contract
Creating and managing your customer account	Performance of a contract
Accounting, tax and other legal obligations	Legal obligation
Website security, fraud prevention, technical operation and improvement	Legitimate interests
Web analytics (Google Analytics)	Consent (cookie banner)
Marketing and advertising (Meta, TikTok, Google, Shopify Audiences), measuring ad performance	Consent (cookie banner)
Newsletter and marketing emails, including measuring opens and clicks	Consent
Cart reminder emails	Consent
Publishing reviews	Consent / legitimate interests
Answering your questions and enforcing or defending legal claims	Legitimate interests / contract

Our legitimate interests are running a secure, functioning and improving online shop and defending our legal rights.

4. Cookies and similar technologies

We use cookies and similar technologies in three categories:

• Necessary: required for the shop to work, for example for your cart, checkout, login, security and to remember your cookie choice. These are set without consent.
• Analytics: help us understand how visitors use our website (Google Analytics).
• Marketing: measure and personalise advertising (Meta pixel for Facebook and Instagram, TikTok pixel, Google, Shopify Audiences).

When you first visit our website, a cookie banner lets you accept or reject analytics and marketing cookies. We set these only if you consent. You can change or withdraw your choice at any time through the cookie settings on our website. You can also block or delete cookies in your browser, but parts of the shop may then stop working correctly. Many advertising networks also offer opt-out tools, for example at youronlinechoices.com and optout.networkadvertising.org.

For details on the cookies used by our shop platform, see Shopify's cookie information.

5. Marketing, advertising and tracking

If you consent, we use the following tools to analyse our website and to show you advertising on other platforms:

• Google Analytics (Google) to analyse website usage.
• Meta pixel (Facebook and Instagram) and TikTok pixel to measure the effect of ads, build audiences and show you relevant ads. These providers receive data such as pages viewed, products viewed or purchased, device identifiers and IP address. If you are logged in to their platforms, they may link this data to your account. They may combine it with data they already hold about you and process it for their own purposes as independent controllers.
• Shopify Audiences to help personalise the advertising you see on third-party websites. To restrict this use of your data, visit privacy.shopify.com.

We do not sell your personal data for money. However, sharing data with advertising partners through these tools may count as a "sale" or "sharing" under some foreign laws. If you do not want this, reject marketing cookies in the cookie banner.

Privacy information of these providers: Google, Meta, TikTok.

6. Who receives your data

We share personal data only where necessary and with the following categories of recipients:

• Shopify (Shopify International Ltd., Ireland, and affiliated companies), our online shop platform, including Shopify Payments for card and wallet payments and the sending of our newsletter and cart reminder emails.
• Payment providers: Klarna and TWINT, if you choose these payment methods. They process your data under their own privacy policies, and Klarna may carry out identity and credit checks as an independent controller.
• Shipping: Swiss Post, which receives your name, address and, where needed, contact details to deliver your parcel.
• Marketing and analytics providers: Google, Meta, TikTok and Shopify Audiences (see section 5).
• Review app: Trustpilot, Judge.me and Google.
• Chat and support tool: Whatsapp.
• Other service providers for IT, hosting, accounting and legal advice, who work for us under contractual confidentiality and data protection obligations.
• Authorities and courts, if we are legally required to disclose data or need it to enforce or defend legal claims.
• Third parties in a business transaction, such as a sale of the business, subject to this Privacy Policy.

Product reviews you publish are visible to all visitors of our website.

7. Transfers abroad

Some of our providers, including Shopify, Google, Meta and TikTok, process data outside Switzerland and the EU/EEA, in particular in the United States, Canada and Singapore. Where the destination country does not offer an adequate level of data protection recognised by Switzerland or the EU, we rely on safeguards such as the standard contractual clauses recognised by Swiss and EU authorities, or on the provider's certification under an applicable data privacy framework. You can request more information about these safeguards by contacting us.

8. How long we keep your data

• Order, invoice and payment data: generally 10 years, in line with statutory accounting and tax retention obligations.
• Customer account data: until you ask us to delete your account, unless we must keep certain data for legal reasons.
• Newsletter data: until you unsubscribe. To be able to prove that you gave your consent, we may keep your email address and the date of your subscription for up to 3 years after you unsubscribe, restricted to this purpose.
• Unfinished checkouts and cart reminders: only as long as needed to send reminders and for as long as your checkout data is stored by our shop platform.
• Customer service correspondence: generally up to 3 years after the matter is closed, unless it is part of accounting records or needed for legal claims.
• Reviews: as long as they are published, or until you ask for removal.
• Cookie and tracking data: according to the lifetime of the respective cookie or the retention periods of the provider.

9. Cart reminders

If you start the checkout and enter your email address but do not complete your order, we may send you an email reminding you of the items in your cart. We send such reminders only if you have agreed to receive marketing emails from us, for example by ticking the box at checkout or by subscribing to our newsletter. You can unsubscribe at any time using the link in the email. Checkout details you enter may be stored by our shop platform as soon as you enter them so that we can send the reminder.

10. Newsletter

If you enter your email address to subscribe, we use it to send you news, offers and product information. We record when you subscribed so that we can prove your consent. Our emails may measure whether they are opened and which links are clicked, to improve our content. This measurement is part of the newsletter, so you cannot withdraw it separately from the subscription.

You can unsubscribe at any time using the link in every email or by writing to hello@miinme.ch. If you unsubscribe, we may still send you service emails about your orders or account.

11. Customer account and reviews

If you create an account, we store your account details, order history and saved items so that you can check out faster and track your orders. When you register or log in, we may log your IP address and the time of the action to protect against misuse. If you write a review, we publish the review text and your display name. Please do not include personal data of third parties or sensitive information in reviews.

12. Contact requests and server logs

If you contact us by email, contact form or chat, we process your details and message to handle your request. When you visit our website, our servers and our platform provider automatically record technical access data (server logs), such as IP address, date and time, pages requested and browser type, for security and stable operation.

13. Data security

We take appropriate technical and organisational measures to protect your data, such as encrypted transmission (HTTPS) and access restrictions. Payment card data is processed directly by our payment providers and is not stored by us. No transmission over the internet is completely secure, so please avoid sending confidential information by unencrypted channels.

14. Your rights

Under the FADP and, where applicable, the GDPR, you have the right to:

• request information about the personal data we hold about you (access),
• have inaccurate data corrected,
• have your data deleted, subject to legal retention obligations,
• restrict the processing of your data,
• object to processing based on legitimate interests, and to direct marketing at any time,
• receive your data in a common electronic format (data portability), and
• withdraw your consent at any time with effect for the future. This does not affect the lawfulness of processing before withdrawal.

To exercise your rights, email us at hello@miinme.ch. We may ask you to verify your identity first. We generally respond within 30 days. Your rights are not unlimited and we may decline a request where the law allows or requires it. We will tell you why.

We do not make decisions based solely on automated processing that have legal effects on you or significantly affect you.

15. Complaints

If you have a concern, please contact us first so that we can resolve it. You also have the right to lodge a complaint with a data protection authority:

• Switzerland: Federal Data Protection and Information Commissioner (FDPIC), www.edoeb.admin.ch
• Liechtenstein: Datenschutzstelle Liechtenstein, www.datenschutzstelle.li
• Other EU/EEA countries: the authority at your place of residence

16. Children

Our website is not intended for children under 18, and we do not knowingly collect their personal data. If you believe a child has provided us with personal data, please contact us and we will delete it.

17. Third-party websites

Our website may contain links to third-party websites, such as social media. We are not responsible for their content or privacy practices. Please read their privacy policies.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example when our services or the law change. The version published on this page applies. The date at the top shows when it was last updated.

19. Contact

For questions about data protection or to exercise your rights, contact us at office@seoulsoul.ch.