The biggest reason is that K-beauty products are affordable but high quality. Most product contains gentle ingredients which verified to be used for combination & and sensitive skin types. In Korea, 56.8% of Koreans reported having sensitive skin. This is why the market takes and focuses on gentle and mild products. 

In the last few years, consumers have considered more about ingredients before purchasing. This change not only in food and fashion but also impacted to beauty area. It has become a strict standard, especially for beauty products as we directly apply to our skin and absorb our skin. Among this trend, K-beauty products stand out in the market made with natural and organic ingredients. These products include much gentle formulas, such as herbs, fruits, aloe vera, honey, snail slime, plants and other natural formulas from nature which are inspired by Korean traditional beauty culture. 

The Korean beauty products are subdivided into categories. Many have heard of sheet mask which is soaked sheets in high-density ampoules and essence, and those provide intensive nourishment to the skin for a short time of 10-15 minutes. Additionally, there are some other products, you might haven't ever seen or heard like sun sticks (applying on make-up), moisture sticks or eye care sticks (instead of cream texture )and toner pads (combined with toner and cotton pad). These kinds of products with various functions and methods of use expand consumer experience and wide range of choices. 

Korean skin care products are more gentle and effective. The main purpose of skin care products is to keep your skin healthy which is related to Korean culture: heavily values beauty from the inside out, pursuing natural beauty. The difference between make-up products, and skin care products are aim to prevent and develop the concern instead of hiding the problem. So that most skin care products are subdivided according to skin types and functionality, so using proper products for skin concerns while understanding own skin types can result a great skin improvement. 

Probably even if you don’t know about Korean beauty products, you may heard about the Korean skincare routine. Usually, there are 10  steps with different products in each step about improving and nourishing the skin. For some who don’t have time to follow all those steps, no worries, all the steps and products allow you to mix/ match and customise based on your skin type and concerns.

1. Make up remover & oil or Cream cleanser

2. Water based cleanser

3. Exfoliator

4. Toner

5. Essence

6. Serum or oil

7. Sheet mask

8. Eye care

9. Moisturiser

10. Sun protection