Shop Beauty of Joseon at MI in ME Switzerland. Founded on the philosophy of traditional Korean beauty, Beauty of Joseon blends time-honoured hanbang ingredients — including ginseng, rice, and propolis — with modern skincare formulations. The result is a range of elegant, effective products suitable for all skin types. Cult favourites include the Relief Sun Aqua-Fresh SPF50+ PA++++, Dynasty Cream, Glow Serum with Propolis and Niacinamide, and the Green Plum Refreshing Toner with AHA and BHA. Beauty of Joseon is one of the most loved K-Beauty brands worldwide and a staple in Korean skincare routines. All products are authentic and delivered across Switzerland in 1–3 business days from our Zurich-based store.