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What Switzerland Actually Buys: The 7 Most-Bought K-Beauty Products at MI in ME

Updated: November 2026 There are plenty of rankings, mostly from Korea or the US. We wanted to know what customers in Switzerland actually buy, so we looked at our own orders. Here are the seven...
Dry lip care in winter

Dry, Chapped Lips in Winter: What Actually Helps and What Makes It Worse

Updated: November 2026 As soon as it gets cold, lips feel tight, flake and crack at the edges. Many people reapply constantly, lick their lips without noticing, or pick at the flakes. Unfortunately, that's often...
K-Beauty Gift Ideas 2026: 5 Sets for Every Budget

K-Beauty Gift Ideas 2026: 5 Sets for Every Budget

Updated: October 2026 Gifting skincare is tricky: you don't know their exact skin type, and a full-size cream that doesn't suit them ends up in a drawer. Sets solve that. They contain several small sizes,...
Close-up split image of a nose showing visible blackheads and clogged pores on one side and clearer, smoother skin with natural pores on the other.

Blackheads on Your Nose or Sebaceous Filaments? How to Tell and What Helps

You look in the mirror and see tiny dark dots on your nose. Pore strips, squeezing, scrubbing, and a few days later they're back. That's often because they aren't blackheads at all, but sebaceous filaments,...
Drei koreanische Pflegeprodukte mit Centella, Heartleaf und Reis im Vergleich

Centella vs Heartleaf vs Rice: Which Korean Skincare Ingredient Does Your Skin Need?

Updated: October 2026 Shop K-Beauty and you'll keep running into the same three names: centella, heartleaf and rice. All three are known as gentle, all three are on countless labels. They still don't do the...
Dry skin women applying cream on the face

Indoor Heating Season: Is Your Skin Dry or Just Dehydrated?

As soon as the heating comes on, skin feels tight after washing, makeup settles into fine lines, and cheeks feel rough. The reflex is a richer cream. Sometimes that helps, sometimes it just makes everything...
First korean skincare routine 5 products

Your First K-Beauty Routine: 5 Steps That Actually Work Together

You've watched ten videos about K-Beauty routines and you're still not sure where to start. Ten steps, unfamiliar ingredients, contradictory advice on order - it doesn't have to be that complicated. Here are the 5...
NUMBUZIN Nad eye cream

NAD+ in Skincare: Is It Just Niacinamide With Better Marketing?

NAD+ sounds like the next big thing - but much of its benefit likely comes from niacinamide. An honest look at the trend ingredient.
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Retinal Around the Eyes: What You Need to Do Differently Than on Your Face

The eye area is about a quarter as thick as the rest of your face. Here's how to adjust retinal amount, distance and frequency accordingly.